Timing

Topic

8:00-8:15

Introduction

8:15-9:15

1. Environmental Strategy as a Driver of Competitive Advantage

Companies that actively pursue environmental leadership outperform companies that do not have a coherent environmental strategy. 

Key Question Addressed: Why do eco-leaders outperform environmental laggards?

9:15-10:00

2. Issue Spotting

Eco-leaders base their strategies on addressing major environmental challenges, with particular focus on their industry’s environmental “footprint.”

Key Question Addressed: How do you spot strategic environmental issues that could affect competitiveness or performance?

10:00-10:15

Break

10:15-11:00

3. Mapping and Engaging Stakeholders

Crafting and executing a sound environmental strategy requires managing a set of five distinctive types of stakeholders, and engaging them with clarity and transparency.

Key Question Addressed: Which stakeholders matter and how do you engage them?

11:00-12:00

4. Strategies for Building “Eco-Advantage”

Eco-leaders build their environmental leadership on seven “plays” for creating competitive advantage from environmental thinking that can cut costs, reduce risks, generate revenues, and enhance brand value.

Key Questions Addressed: What are the essential elements of a successful environmental strategy?  Which “plays” will yield the greatest competitive advantage?

12:00-1:00

Lunch

1:00-2:30

5. Nuts and Bolts of Putting Eco-Advantage into Practice

Eco-leaders make environmental thinking fundamental to their work, closely tracking their environmental performance, actively redesigning their products and extended supply chains and distribution networks with environmental objectives front and center, and building an Eco-Advantage culture that engages both top managers and line employees.

Key Questions Addressed: What are the key steps to putting environmental strategy into practice?  What should be the priorities for execution?

2:30-2:45

Break

2:45-4:00

6. Building an Action Agenda that Avoids Common Pitfalls

Environmental initiatives fail for a number of reasons that can be avoided.  A well crafted plan of attack, based on Eco-Advantage plays and best practices, sorts initiatives into short-term, medium-term, and long-term actions, pulling together all the elements of Eco-Advantage into a prioritized and coherent environmental execution plan for the company.

Key Questions Addressed: What are the twelve common pitfalls that cause environmental initiatives to fail? How do you jump-start environmental initiatives and build an eco-advantage culture?