When you’re running your own personal training business, there’s nothing more important than being able to close sales. Sure, it’s great to interact with your clients and build rapport. But, at the end of the day, if you’re not actually closing any deals, you’re pretty much wasting your time and potentially missing out on lucrative earning potential. And, nobody wants that.
Today, we’re going to look at a few proven strategies that will help you close more sales and succeed as a personal trainer. While finding something that works for you can be difficult, using these strategies will get you started on the right track and in no time, you’ll be closing sales as if it were your job. (Since it is)
- The “Now or Never” Close
This method involves providing your clients with one time only or limited time deals. As you probably already know, people always tend to procrastinate. Most times, we prefer to mull things over before taking any actions. However, by offering limited time discounts, your potential client will feel anxious about missing out on an opportunity and will lead them to make a decision sooner than later and many times, this might just be the push that you need to be able to close a sale.
- The Summary Close
This is an old-fashioned method that has been proven to work over and over again. It involves you summarize all the key points of your sales pitch and should focus mainly on the benefits that you can provide. In the end, by summarizing key points and making them match the needs of your clients, you’ll be far more likely to close a sale since your potential client will have just heard all the reasons that you’re the perfect trainer for them.
- The Question Close
This method of closing involves asking specific open-ended questions to gain insight into your potential client’s interest. Try asking things like, “Does this routine seem like something you’d be interested in?” or “Would this sort of exercise solve the problems that you mentioned?”. When you get a “yes” to questions like this, you’’ then be able to focus more on things that you know your client is already interested in making a close much more likely than if you were simply swinging in the dark.
It’s important to remember that there are no fool-proof methods to being able to close sales and that nobody is a natural-born salesperson. It’s something that comes with time and practice. Don’t be afraid to experiment and try new ways if your current method isn’t providing you with results. Remember to focus on your customers and in time, you’ll be able to find a perfect closing method that will work for you every time.